ACN Labs | Blog

Facial recognition software analysing a woman's face in a street scene, with detection boxes drawn around faces in the crowd

Good science

Navigating the Nuances of Emotional Response in Advertising: A New Perspective

Understanding the new science of emotion will help advertisers to avoid audience tools based on outdated science and help them to forge more authentic connections with their creative.

A black Porsche sports car parked on a runway in front of a fighter jet

Neurobollocks

Neuro-bollocks alert! Dopamine, Porsche, & a fighter jet

Porsche's controversial and scientifically inaccurate video claims, based on flawed neuroscience, to equate the thrill of driving their car to flying in a fighter jet.

Illustration of a red polar research vessel with "NAME OF VESSEL" on its hull, sailing near icebergs

Miscellaneous

Boaty McBoatface: Too good an opportunity to miss

When the public were offered a chance to name a new £200m polar research vessel, no one expected Boaty McBoatface would be the hands-down winner. What did NERC miss by not accepting the results?

Illuminated Coca-Cola, Samsung, TDK and Sanyo advertising billboards at Piccadilly Circus at night

New Findings

Brands in the brain

When consumers choose a product, its branding can be hugely influential. This is because parts of the brain involved with decision making are strongly influenced by brand information.

Digital illustration of a human brain glowing with sparks flying from each hemisphere

Behind The Scenes

Does the quality of the science really matter?

Lumos Labs, who make the game Lumosity, were fined $2m because they did not have sufficient scientific evidence to back up their brain-training claims. How well would neuromarketing stand up to similar scrutiny?