Anchoring is a powerful nudge that can manipulate consumers into seeing a "bargain" that does not exist.
Dr. John Hogan
June 18, 2018
Lumos Labs, who make the game Lumosity, were fined $2m because they did not have sufficient scientific evidence to back up their brain-training claims. How well would neuromarketing stand-up to similar scrutiny?
Prof. Joseph Devlin
June 12, 2018