Neuroscientists studying consumer experiences

Prof. Joseph Devlin

Chief Scientific Officer, Co-Founder

Joe's PhD is in Artificial Intelligence but he found himself much more interested in natural intelligence -- how the human mind works. After training in neuroimaging at Cambridge and Oxford, he established a reputation as a leading researcher in how the human brain processes language. He is a former Head of Experimental Psychology at UCL as well as the current Vice Dean for Innovation and Enterprise. He has collaborated on various projects with a variety of media partners, including the BBC, the Times, Guardian and Daily Telegraph.

Joe has published more than 60 scientific articles in international journals.

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Dr. John Hogan

Managing Director, Co-Founder

As a neuroscientist at UCL, John investigates the early visual processes involved in reading. When not in the neuroimaging lab, John works on research projects with corporate clients aimed at improving our understanding of human judgement and decision making. With over 10 years of consultancy experience, John has provided research services for clients such as Virgin Media, Digitas LBi, Leo Burnett, and MacClaren McCann.

John has published 3 scientific articles in international journals.

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Dr. Julia F. Christensen

Neuroaesthetics lead

Julia is a leading figure in the world of neuroaesthetics where she has argued that the pleasure we get from the arts is qualitatively different from simple pleasures like sugars, fats, and sex. Her work explores the cognitive and neural underpinnings of emotional expertise. In this, she works with dancers and other artists as participants to uncover the neurocognitive mechanisms that make these groups of people so highly emotionally sensitive. She has a strong interest in dance herself as she trained as a professional dancer before becoming a neuroscientist.

Julia has published more than 20 scientific articles in internal journals and her work has recently been covered in the New York Times.

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Prof. Daniel Richardson

Experiential lead

Daniel is a Professor of Cognitive Psychology at University College London where his research examines how cognitive processes are grounded in the body, the environment and the social world. We are a social species; people rarely think and act in isolation. Daniel is pioneer in embodied cognition methods such as eye tracking and biometric measurements. He has worked with the London Science Museum, the BBC, and Google.

Daniel is the author of Man versus MindSocial Psychology for Dummies, and has published more than 40 articles in international scientific journals.

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Dr. Helen Nuttall

Neurostimulation lead

Helen is an Assistant Professor of Psychology at Lancaster University whose research investigates how listening to speech is influenced not only by hearing but also by parts of the brain involved in producing speech. She is an expert in non-invasive brain stimulation and electroencephalography (EEG) and has spoken at the Cheltenham Science Festival and appeared on the One Show.

Helen has published 14 scientific articles in international journals.

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Prof. Joseph Devlin

Chief Scientific Officer, Co-Founder

Joe's PhD is in Artificial Intelligence but he found himself much more interested in natural intelligence -- how the human mind works. After training in neuroimaging at Cambridge and Oxford, he established a reputation as a leading researcher in how the human brain processes language. He is a former Head of Experimental Psychology at UCL as well as the current Vice Dean for Innovation and Enterprise. He has collaborated on various projects with a variety of media partners, including the BBC, the Times, Guardian and Daily Telegraph.

Joe has published more than 60 scientific articles in international journals.

Dr. John Hogan

Managing Director, Co-Founder

As a neuroscientist at UCL, John investigates the early visual processes involved in reading. When not in the neuroimaging lab, John works on research projects with corporate clients aimed at improving our understanding of human judgement and decision making. With over 10 years of consultancy experience, John has provided research services for clients such as Virgin Media, Digitas LBi, Leo Burnett, and MacClaren McCann.

John has published 3 scientific articles in international journals.

Dr. Julia F. Christensen

Neuroaesthetics lead

Julia is a leading figure in the world of neuroaesthetics where she has argued that the pleasure we get from the arts is qualitatively different from simple pleasures like sugars, fats, and sex. Her work explores the cognitive and neural underpinnings of emotional expertise. In this, she works with dancers and other artists as participants to uncover the neurocognitive mechanisms that make these groups of people so highly emotionally sensitive. She has a strong interest in dance herself as she trained as a professional dancer before becoming a neuroscientist.

Julia has published more than 20 scientific articles in internal journals and her work has recently been covered in the New York Times.

Prof. Daniel Richardson

Experiential lead

Daniel is a Professor of Cognitive Psychology at University College London where his research examines how cognitive processes are grounded in the body, the environment and the social world. We are a social species; people rarely think and act in isolation. Daniel is pioneer in embodied cognition methods such as eye tracking and biometric measurements. He has worked with the London Science Museum, the BBC, and Google.

Daniel is the author of Man versus MindSocial Psychology for Dummies, and has published more than 40 articles in international scientific journals.

Dr. Helen Nuttall

Neurostimulation lead

Helen is an Assistant Professor of Psychology at Lancaster University whose research investigates how listening to speech is influenced not only by hearing but also by parts of the brain involved in producing speech. She is an expert in non-invasive brain stimulation and electroencephalography (EEG) and has spoken at the Cheltenham Science Festival and appeared on the One Show.

Helen has published 14 scientific articles in international journals.

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