Neuroscientists studying consumer experiences

Joe's PhD is in Artificial Intelligence but he found himself much more interested in natural intelligence -- how the human mind works. After training in neuroimaging at Cambridge and Oxford, he established a reputation as a leading researcher in how the human brain processes language. He is a former Head of Experimental Psychology at UCL as well as the current Vice Dean for Innovation and Enterprise. Joe's collaborations with corporate partners include Audible, Vue cinemas, Finecast, the rail industry, and EncoreTickets. His research has been featured in CNN, the BBC and the Times, among others.

Joe has published more than 80 scientific articles in international journals.

Daniel is a Professor of Cognitive Psychology at University College London where his research examines how cognitive processes are grounded in the body, the environment and the social world. We are a social species; people rarely think and act in isolation. Daniel is pioneer in embodied cognition methods such as eye tracking and biometric measurements. He has worked with the London Science Museum, the BBC, Desperados, Not On The High Street and Google.

Daniel is the author of Man versus Mind, Social Psychology for Dummies, and has published more than 60 articles in international scientific journals.

As a neuroscientist at UCL, John investigates the early visual processes involved in reading. When not in the neuroimaging lab, John works on research projects with corporate clients aimed at improving our understanding of human judgement and decision making. With over 10 years of consultancy experience, John has provided research services for clients such as Virgin Media, Digitas LBi, Leo Burnett, and MacClaren McCann.

John has published 3 scientific articles in international journals.