Consumers' physiological responses suggest that listening to audio books may be more emotionally engaging than watching films or TV.
With smart phones and the nearly unlimited access to TV and movie content on the go, how do you show that audiobooks are still an important medium for narrative? “Audible was founded because we believe deeply in the impact powerful listening experiences can have on hearts and minds" said Audible CEO and Founder, Don Katz. The challenge was to find a way to measure how engaging the audiobook experience is and compare that to other popular mediums like video.
We use neuroscience to help companies better understand how their customers feel about their products. From developing bespoke research programmes to corporate training workshops and live speaking engagements, our team of neuroscientists and psychologists specialise in helping corporate clients get a deeper understanding of consumers and their behaviour.
Measuring the physiological responses of consumers requires the right tools, and we have access to all the latest neuroscience equipment including fMRI, EEG, and TMS.
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