How does spending two hours immersed in story affect our cognitive, emotional and physiological state?
We know that the distractions of everyday life, exacerbated by modern technology, can impact mental well being and lead to feelings of social isolation. The arts have long been seen as a means of switching off, escaping the real world and rebalancing the stress of the daily hustle. Vue Cinemas wanted to learn more about what actually happens to the mind and body when we enter the cinema, leave our phones behind, and engross ourselves in an imaginary world.
We use neuroscience to help companies better understand how their customers feel about their products. From developing bespoke research programmes to corporate training workshops and live speaking engagements, our team of neuroscientists and psychologists specialise in helping corporate clients get a deeper understanding of consumers and their behaviour.
Measuring the physiological responses of consumers requires the right tools, and we have access to all the latest neuroscience equipment including fMRI, EEG, and TMS.
If you have a specific research project you'd like to discuss, a workshop or speaking engagement you want to book, or just a general question about consumer neuroscience, send us a quick message and a member of our neuroscience team will get back to you shortly.