Inside the brain of the consumer


Latest Client Projects

Redefine Pretty

My Pale Skin

If we change the standards of beauty, do we change how we see ourselves?

Images of beautiful people are everywhere. From our Instagram feeds, to the shows we watch, to the magazines we read, we are surrounded by perfect skin, flawless features, and radiant smiles. Of course it's mostly illusion -- professional makeup, retouched photos and digital enhancement are the norm.  By changing the standards of beauty, do we change how we see ourselves? Em Ford challenged us to discover whether today's 'beauty standards' are to blame for the way we see and feel about ourselves.

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What we do

We use neuroscience to help companies better understand how their customers feel about their products. From developing bespoke research programmes to corporate training workshops and live speaking engagements, our team of neuroscientists and psychologists specialise in helping corporate clients get a deeper understanding of consumers and their behaviour.

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Technology we use

Measuring the physiological responses of consumers requires the right tools, and we have access to all the latest neuroscience equipment including fMRI, EEG, and TMS.

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Let's work together

If you have a specific research project you'd like to discuss, a workshop or speaking engagement you want to book, or just a general question about consumer neuroscience, send us a quick message and a member of our neuroscience team will get back to you shortly.

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Who We've Worked With

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