Navigating the Nuances of Emotional Response in Advertising: A New Perspective

Good science

Understanding the new science of emotion will help advertisers to avoid audience tools based on outdated science and help them to forge more authentic connections with their creative.

By

Prof. Joseph Devlin

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September 8, 2023

Lights, Camera, Action: How Going to the Cinema Can Improve Your Well-being

Going to the cinema offers not only short term entertainment but also longer term benefits, according to neuroscience.

By

Dr. John Hogan

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April 24, 2023

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Brands in the brain

When consumers choose a product, its branding can be hugely influential. This is because parts of the brain involved with decision making are strongly influenced by brand informaton.

By

-

June 12, 2018

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Does the quality of the science really matter?

Lumos Labs, who make the game Lumosity, were fined $2m because they did not have sufficient scientific evidence to back up their brain-training claims. How well would neuromarketing stand-up to similar scrutiny?

By

Prof. Joseph Devlin

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June 12, 2018

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Five warning signs of neuromarketing snake oil

How can you tell good neuromarketing from bad?

By

Prof. Joseph Devlin

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June 12, 2018

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Further Reading

Boaty McBoatface: Too good an opportunity to miss

When the public were offered a chance to name a new £200m polar research vessel, no one expected Boaty McBoatface would be the hands-down winner. What did NERC miss by not accepting the the results?

By

Prof. Joseph Devlin

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June 12, 2018

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