ACN Labs | Case Studies

Stylised illustration suggesting memory and neural activity

Finecast

Lighting up neural networks

How do addressable advertisements affect the consumer brain?

A composite image of a man standing beside a sports car, overlaid with screenshots of the Andrew Tate and Greta Thunberg tweets that inspired the study

Chuck Thompson

Small Penises and Fast Cars

Small Penises and Fast Cars: evidence of a psychological link

Mountain biker Olly Wilkins airborne mid-jump, snow-capped mountains in the background

Focus Bikes

Finding the High

What is the science behind Rider's High?

The silver Kia EV6 displayed side-on at a launch event, in front of a screen reading "The Kia EV6"

Kia

Inspired by nature

Can neuroscience be used to optimise the effectiveness of Kia's new sonic logo?

Blurred commuters walking along a bright, curved-glass train platform as a train waits with its doors open

Rail Delivery Group

Back on track

The rail industry commissioned new research to review existing academic literature to demonstrate the positive benefits of commuting by train

Two characters from the film Aladdin sitting together talking on a rocky desert ledge

Vue Cinema

Getting lost in a movie

How does spending two hours immersed in story affect our cognitive, emotional and physiological state?

Em Ford presenting to camera, flanked by easels displaying brain scans and portrait photographs, with "#redefinepretty" captioned in the top corner

My Pale Skin

Redefine Pretty

If we change the standards of beauty, do we change how we see ourselves?

A DJ performing inside a transparent dome beneath a pool, surrounded by a crowd holding up phones, with laser beams cutting through the water above

Desperados

Psychological benefits of epic parties

Can partying in the deepest pool in the world improve creativity?

Close-up of medical monitor screens displaying cardiac and vascular scan imagery

Amazon Audible

The Physiology of Narrative

Consumers' physiological responses suggest that listening to audio books may be more emotionally engaging than watching films or TV.

Three performers in red sequinned dresses on stage during a Dreamgirls performance, lit in blue with an ornate backdrop

Encore Tickets

Theatre really is best live

Audience heart rates show that there really is no substitute for being there.

Close-up of a human brain

JWT

See what Sir Lawrence Freedman thinks. From the inside.

To promote the APG Big Thinking on Strategy conference, we imaged Sir Lawrence's brain while he thought about the history of strategy.