Finecast
How do addressable advertisements affect the consumer brain?
Previously we've shown that TV ads that are relevant to the viewer have an addressability uplift -- that is, they engage greater focus, are liked more and remembered better than ads that are not relevant to the viewer. Here we investigated why addressable TV is so effective. Is there something special that happens in a person’s brain when they see a relevant ad, something that makes it particularly memorable?
How can you tell good neuromarketing from bad?
By
Prof. Joseph Devlin
-
January 26, 2024
We use neuroscience to help companies better understand how their customers feel about their products. From developing bespoke research programmes to corporate training workshops and live speaking engagements, our team of neuroscientists and psychologists specialise in helping corporate clients get a deeper understanding of consumers and their behaviour.
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Measuring the physiological responses of consumers requires the right tools, and we have access to all the latest neuroscience equipment including fMRI, EEG, and TMS.
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