Research and commentary from ACN Labs.https://www.acnlabs.co.uk/https://www.acnlabs.co.uk/blog/five-warning-signs-of-neuromarketing-snake-oil/https://www.acnlabs.co.uk/blog/five-warning-signs-of-neuromarketing-snake-oil/How can you tell good neuromarketing from bad?Fri, 26 Jan 2024 00:00:00 GMThttps://www.acnlabs.co.uk/blog/navigating-the-nuances-of-emotional-response-in-advertising-a-new-perspective/https://www.acnlabs.co.uk/blog/navigating-the-nuances-of-emotional-response-in-advertising-a-new-perspective/Understanding the new science of emotion will help advertisers to avoid audience tools based on outdated science and help them to forge more authentic connections with their creative.Thu, 23 Nov 2023 00:00:00 GMThttps://www.acnlabs.co.uk/blog/neuro-bollocks-alert-dopamine-porsche-a-fighter-jet/https://www.acnlabs.co.uk/blog/neuro-bollocks-alert-dopamine-porsche-a-fighter-jet/Porsche's controversial and scientifically inaccurate video claims, based on flawed neuroscience, to equate the thrill of driving their car to flying in a fighter jet.Thu, 23 Nov 2023 00:00:00 GMThttps://www.acnlabs.co.uk/blog/boaty-mcboatface-too-good-an-opportunity-to-miss/https://www.acnlabs.co.uk/blog/boaty-mcboatface-too-good-an-opportunity-to-miss/When the public were offered a chance to name a new £200m polar research vessel, no one expected Boaty McBoatface would be the hands-down winner. What did NERC miss by not accepting the results?Thu, 09 Nov 2023 00:00:00 GMThttps://www.acnlabs.co.uk/blog/brands-in-the-brain/https://www.acnlabs.co.uk/blog/brands-in-the-brain/When consumers choose a product, its branding can be hugely influential. This is because parts of the brain involved with decision making are strongly influenced by brand information.Thu, 09 Nov 2023 00:00:00 GMThttps://www.acnlabs.co.uk/blog/does-the-quality-of-the-science-really-matter/https://www.acnlabs.co.uk/blog/does-the-quality-of-the-science-really-matter/Lumos Labs, who make the game Lumosity, were fined $2m because they did not have sufficient scientific evidence to back up their brain-training claims. How well would neuromarketing stand up to similar scrutiny?Thu, 09 Nov 2023 00:00:00 GMThttps://www.acnlabs.co.uk/blog/how-does-anchoring-affect-consumer-behaviour/https://www.acnlabs.co.uk/blog/how-does-anchoring-affect-consumer-behaviour/Anchoring is a powerful nudge that can manipulate consumers into seeing a "bargain" that does not exist.Thu, 09 Nov 2023 00:00:00 GMThttps://www.acnlabs.co.uk/blog/lights-camera-action-how-going-to-the-cinema-can-improve-your-well-being/https://www.acnlabs.co.uk/blog/lights-camera-action-how-going-to-the-cinema-can-improve-your-well-being/Going to the cinema offers not only short term entertainment but also longer term benefits, according to neuroscience.Thu, 09 Nov 2023 00:00:00 GMThttps://www.acnlabs.co.uk/blog/training-opportunities-for-business-professionals/https://www.acnlabs.co.uk/blog/training-opportunities-for-business-professionals/For business professionals looking to gain training in neuromarketing and related fieldsThu, 09 Nov 2023 00:00:00 GMThttps://www.acnlabs.co.uk/blog/celebrity-endorsement-from-the-brain/https://www.acnlabs.co.uk/blog/celebrity-endorsement-from-the-brain/Does including neuroscience in marketing make your product more memorable?Tue, 07 Nov 2023 00:00:00 GMThttps://www.acnlabs.co.uk/blog/the-psychology-of-panic-buying/https://www.acnlabs.co.uk/blog/the-psychology-of-panic-buying/Why do so many people panic buy when there is no rational need?Tue, 24 Mar 2020 00:00:00 GMT