Providing you with unprecedented insight into sentiment, thoughts and behaviour

Lighting up neural networks

Finecast

How do addressable advertisements affect the consumer brain?

Previously we've shown that TV ads that are relevant to the viewer have an addressability uplift -- that is, they engage greater focus, are liked more and remembered better than ads that are not relevant to the viewer. Here we investigated why addressable TV is so effective. Is there something special that happens in a person’s brain when they see a relevant ad, something that makes it particularly memorable?

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Theatre really is best live

Audience heart rates show that there really is no substitute for being there.

Inspired by nature

Can neuroscience be used to optimise the effectiveness of Kia's new sonic logo?

Blog

Five warning signs of neuromarketing snake oil

How can you tell good neuromarketing from bad?

By

Prof. Joseph Devlin

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January 26, 2024

Consulting

What we do

We use neuroscience to help companies better understand how their customers feel about their products. From developing bespoke research programmes to corporate training workshops and live speaking engagements, our team of neuroscientists and psychologists specialise in helping corporate clients get a deeper understanding of consumers and their behaviour.

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Technology we use

Measuring the physiological responses of consumers requires the right tools, and we have access to all the latest neuroscience equipment including fMRI, EEG, and TMS.

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If you have a specific research project you'd like to discuss, a workshop or speaking engagement you want to book, or just a general question about consumer neuroscience.

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